PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN PADA COFFEE SHOP PETAK 25 DI TANGERANG SELATAN

Abstract

This research aims to determine the influence of product quality and service quality on consumer buying interest at the Petak 25 coffee shop in South Tangerang. The method used is a quantitative method. The sampling technique used is Probability Sampling with Random Sampling type. The number of samples used in this research was 100 respondents. Data analysis techniques using instrument tests, namely validity and reliability tests, classical assumption tests, namely normality tests, multicollinearity tests, autocorrelation tests, heteroscedasticity tests, multiple linear regression tests, correlation coefficient tests, coefficient of determination tests and hypothesis tests, namely t tests and F tests The results of this research are that product quality has a significant effect on consumer buying interest with the regression equation Y = 8.457 + 0.820 X1. Hypothesis testing obtained a value of tcount> ttable (14.837>1.984). Service quality has a significant effect on consumer buying interest with the regression equation Y = 5,764 + 0,864 X2. Hypothesis testing obtained a value of tcount> ttable (13,445>1,984). Product quality and service quality simultaneously have a significant effect on consumer buying interest with the regression equation. Hypothesis testing obtained a value of fcount > ftable (130.21 > 3.090). Thus it can be concluded that product quality and service quality have a positive and significant effect on customer Purchase Interest.