PERANCANGAN COMPANY PROFILE PADA NEW BOA EXECUTIVE KARAOKE SEBAGAI MEDIA PROMOSI, RESERVASI DAN PEMESANAN MAKANAN BERBASIS WEBSITE MENGGUNAKAN METODE AGILE

Abstract

The rapid development of information technology has significantly influenced various sectors, including promotion and customer service in the entertainment industry. New Boa Executive Karaoke, as one of the entertainment venues, faces challenges in promotion, information delivery, and reservation systems, which are still carried out manually. The absence of a digital platform limits the reach of information and makes it difficult for customers to access available services. This study aims to design and develop a company profile website integrated with online room reservations and food & beverage ordering features for New Boa Executive Karaoke. The website was built using the Laravel 9 framework and implemented the Agile methodology to ensure flexibility and continuous collaboration between the development team and users. System testing using the Black Box method showed that all main features functioned properly. Additionally, a Likert scale questionnaire involving 34 respondents resulted in a satisfaction index of 79.6%, categorized as “Good.” The developed system successfully enhances the effectiveness of promotional activities and improves the efficiency of reservation services, providing customers with greater convenience in planning their visit to New Boa Executive Karaoke.