RANCANG BANGUN SISTEM MONITORING LOYAL CUSTOMER BERBASIS WEB PADA PT KREASI SARANA MANDIRI

Abstract

The development of information technology has encouraged many companies to adopt digital systems in order to improve operational efficiency and the quality of customer service. PT Kreasi Sarana Mandiri is a company that provides document solutions and printing services, including the sale, rental, and maintenance of multi-functional printing machines. Based on the observations and interviews, the process of managing loyal customers and monitoring customer service is still done in a traditional way, which makes it difficult to find data, track the status of services, and communicate information to customers. This study aims to design and develop a web-based Customer Loyalty Monitoring System that helps companies manage customer data and monitor services in an integrated way. The system development method used is Waterfall, which includes stages such as requirement analysis, system design, implementation, testing, and maintenance. The system was built using PHP, MySQL, Bootstrap, and it also uses Black Box Testing for testing. The research results show that the system built helps make it easier to manage loyal customers, speeds up the service request process, improves the effectiveness of service status monitoring, and assists the company in providing better service to customers. With this system in place, the process of managing customer service can be done in a more organized, effective, and efficient way.