Pengaruh Current Ratio, Debt To Equity Ratio Dan Return On Asset Terhadap Price To Book Value Pada Pt Surya Citra Media Tbk Periode 2014-2023

Abstract

This study aims to determine the effect of Current Ratio (X1), Debt to Equity Ratio (X2) and Return on Asset (X3) on Price to Book Value (Y) at PT Surya Citra Media Tbk for the period 2014-2023. This study is based on the importance of company value as a representation of market perception of the company's performance and long-term prospects. PT Surya Citra Media Tbk experienced significant PBV fluctuations even though several financial indicators showed stability, so further analysis is needed. This study was conducted using secondary data and quantitative descriptive research methods with an associative approach. The population of this study used financial statement data for 10 years (2014-2023) and the samples used were the financial position report (balance sheet) and income statement. The data analysis techniques used are descriptive statistical analysis, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, t hypothesis test and F test, correlation coefficient test (R), determination coefficient test (R2) with the help of Statistical Product and Service Solution (SPSS) Version 26 software. The results of the study, from the results of the t test, indicate that partially the variables Current Ratio, Debt to Equity Ratio and Return On Assets do not affect Price to Book Value. The same thing happens from the results of the F Test (Simultan Test) showing that together the variables Current Ratio, Debt to Equity Ratio and Return On Assets do not affect Price to Book Value. Based on these findings, internal financial indicators such as liquidity, capital structure, and profitability are not the main determinants in the formation of a company's market value