PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA SQ MART BATU CEPER KOTA TANGERANG

Abstract

Thisi researchi aimsi toi determinei thei influencei ofi promotioni andi producti qualityi oni purchasingi decisionsi ati SQi Marti Batui Ceper,i Tangerangi City.i Thei researchi methodologyi usedi usesi thei associativei method.i Thei populationi ini thisi studyi werei alli customersi ati SQi Marti Batui Ceper,i Tangerangi Cityi withi ai samplei sizei ofi 99i respondents.i Thei datai analysisi methodi usesi simplei lineari regression,i multiplei lineari regression,i correlationi coefficient,i coefficienti ofi determination,i partiali ti testi andi simultaneousi Fi test.i Thei resultsi ofi thei researchi showi that:i Therei isi ani influencei ofi promotioni oni purchasingi decisionsi ati SQi Marti Batui Ceper,i Tangerangi City,i wherei thei t_valuei obtainedi >i t_tablei (5.424i >i 1.985)i andi sigi <i 0.05i (0.000i <i 0.05).i Therei isi ani influencei ofi producti qualityi oni purchasingi decisionsi ati SQi Marti Batui Ceper,i Tangerangi City,i wherei thei t_valuei obtainedi >i t_tablei (4.241i >i 1.985)i andi sigi <i 0.05i (0.000i <i 0.05).i Therei isi ai simultaneousi influencei ofi promotioni andi producti qualityi oni purchasingi decisionsi ati SQi Marti Batui Ceper,i Tangerangi City,i wherei thei valuesi ​​obtainedi arei F_valuei >i F_tablei (15.332i >i 3.091)i andi sigi <i 0.05i (0.000i <i 0.05).