PENGARUH FASILITAS DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS APARTEMEN SERPONG GREENVIEW) TANGERANG SELATAN

Abstract

To determine the effect of Facilities on Consumer Satisfaction at Serpong Greenview Apartment, South Tangerang. To determine the effect of Location on Consumer Satisfaction at Serpong Greenview Apartment, South Tangerang. To determine the effect of Consumer Satisfaction and Location together on Consumer Satisfaction at Serpong Greenview Apartment, South Tangerang. The type of associative research, with a quantitative approach. In the study, the population was consumers of Serpong Greenview Apartment, South Tangerang. The sampling used the Slovin formula. With this technique, a sample of 96 consumers of Serpong Greenview Apartment, South Tangerang was taken. It can be concluded that the results of the calculation of the t-test value of the Facilities variable (X1) with a t count of 5.281 and a significance of 0.000. Because t count is greater than t table (5.281> 1.985) and the significance is less than 5%, Ha is accepted and H0 is rejected, it can be stated that Facilities (X1) have a significant effect on Consumer Satisfaction (Y). It is concluded that the calculation results of the t-test value of the Location variable (X2) with a t count of 6.645 and a significance of 0.000. Because t count is greater than t table (6.645> 1.985) and the significance is less than 5% (0.000) then Ha is accepted and H0 is rejected, it can be stated that Location (X2) has a significant effect on Consumer Satisfaction (Y). The results of the analysis in the table above, namely the ANOVA test, obtained an F count value of 71.221 while F table ( 0.05) for n = 93 was 2.70. So F count> from F table ( 0.05) or 71.221> 2.70, with a significance level of 0.000 because 0.000 <0.05, it can be said that Facilities (X1), Location (X2) and together have an effect on Consumer Satisfaction (Y).