PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIPE KENDARAAN TVS KARGO RODA TIGA PADA PT. GAMMA SAKTI INDONESIA JAKARTA SELATAN

Abstract

To determine the effect of Product Quality partially on Purchasing Decisions. To determine the effect of Price partially on Purchasing Decisions. To determine the effect of Product Quality and Price simultaneously on Purchasing Decisions on the Type of Three-Wheeler Cargo TVS Vehicles at PT. Gamma Sakti Indonesia in Jakarta Selatan. In the study, the population was consumers of Three-Wheeler Cargo TVS at PT. Gamma Sakti Indonesia in Jakarta Selatan, a total of 254 consumers. then sampling using the Taro Yamane calculation formula, then rounded up to a sample in this study of 72 people. With this technique, a sample of 72 consumers of Three-Wheeler Cargo TVS at PT. Gamma Sakti Indonesia in Jakarta Selatan was taken. It was concluded that the results of the calculation of the t-test value of the Product Quality variable (X1) with a t count of 6.718 and a significance of 0.000. Because t count is smaller than t table (6.718> 1.994). The results of the calculation of the t-test value of the Price variable (X2) can be obtained with a t count of 9.011 and a significance of 0.000. Because tcount is greater than ttable (9.011 <1.994). Based on the results of the analysis in the table above, namely the ANOVA test, the Fcount value is 203.499 while Ftable ( 0.05) for n = 67 is 2.50. So Fcount> from Ftable ( 0.05) or 203.499> 2.50, with a significant level of 0.000 because 0.000 <0.05, it can be said that it has an effect. The Correlation Coefficient value of the variable is 0.927 has a Very Strong relationship level. The R Square value is 0.859, this shows that 85.9% has a simultaneous influence and the remaining 14.1% has an effect on other factors not examined in this study.