Journal of Research and Publication Innovation

ANALISIS SENTIMEN PENGGUNA TOKOCRYPTO SEBAGAI SARANA INVESTASI DI MEDIA SOSIAL X MENGGUNAKAN METODE KNN

Muhammad Raihan Irzi, Alvino Octaviano — Mon, 03 Nov 2025 00:00:00 +0700

The advancement of digital technology has driven a significant transformation in the investment landscape, particularly through digital assets such as cryptocurrency. Tokocrypto, as one of the local crypto exchanges in Indonesia, has become the focus of social media users, especially on X (formerly Twitter), who often express their opinions about the platform. To understand user sentiment, a sentiment analysis was conducted using 1,386 tweets collected with the keywords “investasi tokocrypto” and “cex tokocrypto”, which were then manually filtered to remove irrelevant data, resulting in a final dataset of 600 tweets. The data was collected through a crawling method and cleaned through preprocessing steps including case folding, normalization, tokenizing, stopword removal, and stemming. After labeling, neutral sentiments were removed, leaving 417 tweets categorized into positive and negative sentiments. The classification process was carried out using the K-Nearest Neighbor (K-NN) method, evaluated across various training and testing ratios and different K values. The best-performing model was achieved with K=7 and an 80:20 ratio, producing the highest performance with accuracy = 74%, precision = 75%, F1-score = 78%, and recall = 81%. The results of this study demonstrate the effectiveness of the K-Nearest Neighbor method in sentiment analysis and provide insights into user perceptions of Tokocrypto as an investment platform on social media platform X.

PENGARUH BRAND COMMUNITY DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA SEWA PERALATAN OUTDOOR ATAP BUMI ADVENTURE

Ikhsan Baihaqy, Purwanti — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to determine the influence of brand community (X1) and word of mouth (X2) on the decision to use (Y) Atap Bumi Adventure outdoor equipment rental services in Cisauk. The research method used is quantitative with an associative approach. The research population is 376 consumers of Atap Bumi Adventure, and the sample determination uses the probability sampling method and the sampling technique uses the random sampling method. The sample determination uses the Slovin formula with a 5% error rate, with a sample result of 79 people. Data were collected through questionnaires and analyzed using simple and multiple linear regression, correlation coefficients, and determination coefficients, as well as classical assumption tests (normality, multicollinearity, autocorrelation, and heteroscedasticity) and significance tests (partial and simultaneous) with the help of SPSS version 25. The results of the study indicate that brand community (X1) has a positive and significant effect on the decision to use (Y) partially, with a calculated t-value (7.462) > t-table (1.665) and significance (0.000) < 0.05. The contribution of brand community to the decision to use is 86.8%, word of mouth (X2) does not have a positive and significant influence on the decision to use (Y) partially, with a calculated t-value (0.531) < t-table (1.665) and significance (0.597) > 0.05. The contribution of word of mouth to the decision to use is 77.3%, brand community (X1) and word of mouth (X2) simultaneously have a positive and significant influence on the decision to use (Y), with a calculated F-value (255.707) > F-table (3.117) and significance (0.000) < 0.05. The contribution of both variables together to the decision to use is 86.7%, while the remaining 13.3% is influenced by other factors. The conclusion of this study is that brand community has an important role in influencing consumer decisions, while word of mouth partially does not show a significant influence. However, when both variables are combined, both significantly influence the decision to use Atap Bumi Adventure's outdoor equipment rental services.

ANALISIS LINGKUNGAN KERJA DALAM MENINGKATKAN KEPUASAN KERJA PEGAWAI PADA KANTOR POS INDONESIA KOTA TANGERANG SELATAN

Nurul Rahmadhania, Putri Roni Fadli — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to find out and analyze in depth the work environment and job satisfaction as well as how effective the work environment is in increasing employee job satisfaction at the Indonesian Post Office in South Tangerang City. A conducive work environment is believed to be able to increase employee motivation, productivity, and welfare so that it has a positive impact on job satisfaction. This study uses a qualitative approach with a case study method, where data is collected through in-depth interviews, observations, and documentation of employees of the Indonesian Post Office in South Tangerang City. The results of the study show that the work environment at the Indonesian Post Office in South Tangerang City faces obstacles such as inadequate physical facilities, noise, and suboptimal air circulation, which has an impact on employee comfort and productivity. Although the relationship between employees and superiors is good, employee job satisfaction is not optimal due to the workload that is not in accordance with interests and late overtime payments. However, the work environment is considered quite effective in increasing job satisfaction thanks to harmonious working relationships and management support. To maximize job satisfaction, companies need to improve physical facilities and address issues related to overtime pay and workload. This improvement is expected to increase job satisfaction in a sustainable manner and encourage employee loyalty and performance. This study recommends that the management of the Indonesian Post Office in South Tangerang City continue to evaluate and improve aspects of the work environment to create a better working atmosphere and increase employee job satisfaction in a sustainable manner for the welfare of employees and organizational success.

PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN PARUNG

Nabila Aliya Zahra, Ratna Sari — Mon, 03 Nov 2025 00:00:00 +0700

This research aims to find out the influence of the work environment and work discipline on the performance of employees at the Parung District Office, both partially and simultaneously. The method used is a quantitative method with multiple linear regression analysis techniques. The t test results show that the work environment has a significant effect on employee performance with a calculated t value of 11.008 and a significance of 0.000. The F test shows that the work environment and work discipline simultaneously have a significant effect on employee performance with a calculated F value of 63,648, greater than the table F of 3.19 and a significance of 0.000. The value of the coefficient of determination (R Square) of 0.850 shows that the relationship between variables is very strong. Thus, it can be concluded that the work environment and work discipline have a significant and strong influence on the performance of employees at the Parung District Office.

PENGARUH TOTAL ASSET TURNOVER DAN NET PROFIT MARGIN TERHADAP PERTUMBUHAN LABA PADA PT BISI INTERNASIOAL TBK PERIODE 2014-2024

Melani Ditha Safitri, Eka Rahim — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to analyze the effect of Total Asset Turnover (TATO) and Net Profit Margin (NPM) on Profit Growth at PT BISI Internasional Tbk for the period 2014-2024. The research method uses a quantitative approach with an associative nature, which includes a causal relationship between independent and dependent variables. The analytical techniques used include descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results of the study show that, partially, TATO has a significant effect on profit growth (t-count -6.064 < t-table 2.306; significance 0.000 < 0.05), while NPM also has a significant effect on profit growth (t-count 4.072 > t-table 2.306; significance 0.004 < 0.05). Simultaneously, TATO and NPM have a significant effect on profit growth (F-count 26.658 > F-table 4.459; significance 0.000 < 0.05). The coefficient of determination (R²) value of 87.0% indicates that TATO and NPM explain 87.0% of the variation in profit growth, while the remaining 13.0% is influenced by other factors outside the model.

PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT PRIME SUPPLY SOLUTIONS KOTA DEPOK

Gilang Surya Adi, Liawati — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to determine the positive and significant effects of leadership style and work environment on employee performance at PT Prime Supply Solutions in Depok, both partially and simultaneously. The research focuses on understanding the influence of leadership style and work environment on employee performance within the company. A total of 63 samples were used, employing a saturated sampling technique from the entire population of employees at PT Prime Supply Solutions in Depok. This research utilized a quantitative method with a Likert scale. The analysis included descriptive analysis, data instrument testing, classical assumption testing, quantitative analysis, and hypothesis testing. Based on multiple regression calculations, the variables of leadership style (X1) and work environment (X2) produced the equation Y = 0.672 + 0.537 X1 + 0.416 X2. The t-test for Leadership Style yielded a t-value greater than the t-table (5.035 > 2.000) with a significance value of 0.00 < 0.05, leading to the rejection of Ho and acceptance of H1, indicating that leadership style affects employee performance. The t-test for Work Environment also showed a t-value greater than the t-table (4.092 > 2.000) with a significance value of 0.00 < 0.05, resulting in the rejection of Ho and acceptance of H2, meaning that work discipline influences employee performance. The F-test produced an F-value greater than the F-table (189.915 > 3.15) with a significance value of 0.00 < 0.05, leading to the rejection of Ho and acceptance of H3, indicating that leadership style and work environment simultaneously affect employee performance. The company needs to conduct in-depth surveys to understand issues related to access to technology and resources, as well as a thorough evaluation of leadership style with a focus on enhancing employee engagement. This will ensure that the human resources within the company are more comfortable and improve communication with superiors in the future.

PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT ISS INDONESIA AREA GELORA BUNG KARNO

Rykky Bond Santufo Silaban, I Made Aryata — Mon, 03 Nov 2025 00:00:00 +0700

The purpose of this study was to determine the effect of training and career development on the performance of PT ISS Indonesia employees in the Gelora Bung Karno area partially and simultaneously. The method used was quantitative. The population in this study amounted to 327 respondents. The sampling technique used the Slovin Formula and obtained 77 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The results of this study are that training has a significant positive effect on employee performance as evidenced by the hypothesis test obtained t count> t table or (7.242> 1.992) and strengthened by a significance of 0.000 <0.05, the regression equation obtained Y = 14.852 + 0.515X1, correlation coefficient 0.641 with a strong relationship level and a determination coefficient value of 41.2%. Career development has a significant positive effect on employee performance as evidenced by the hypothesis test obtained t count > t table or (7.405 > 1.992) and strengthened by a significance of 0.000 < 0.05, the regression equation obtained Y = 18.500 + 0.524X2, a correlation coefficient of 0.650 with a strong relationship level and a determination coefficient value of 42.2%. Training and career development simultaneously have a significant positive effect on employee performance as evidenced by the hypothesis test obtained the calculated F value > F table or (43.401 > 2.730) and reinforced with a significance of 0.000 < 0.05 with the regression equation Y = 10.422 + 0.328X1 + 0.344X2, correlation coefficient 0.735 with a strong relationship level and a determination coefficient value of 54.0% while the remaining 46.0% is influenced by other variables.

ANALISIS DISIPLIN KERJA KARYAWAN PADA PT. PESONA PUTRA PERKASA CABANG PAMULANG KOTA TANGERANG SELATAN

Dita Murni Gulo, M. Anton Nurhidayat — Mon, 03 Nov 2025 00:00:00 +0700

The purpose of this study is to determine the analysis of employee work discipline at PT. Pesona Putra Perkasa Pamulang branch, South Tangerang city. This study is a study that uses a qualitative approach with a phenomenological model. Based on the results and analysis of the research that has been done, the author that. Work discipline at PT. Pesona Putra Perkasa is running well. However, under certain conditions, the company still provides tolerance as a form of empathy for employee personal obstacles. The implemented supervisory system, both through attendance and superior monitoring, helps maintain discipline. The application of sanctions and rewards is also carried out fairly to encourage compliance and work motivation.

STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN PRODUKTIVITAS KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM HAGA LAKHOMI SAWANGAN DEPOK

Festina Gulo, Irma Sari Octaviani — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to analyze human resource management (HRM) strategies in enhancing employee performance productivity at the Haga Lakhomi Savings and Loans Cooperative (Kophal) in Sawangan, Depok. In an era of intense business competition and rapid technological advancement, the quality and productivity of employees are key factors for organizational success, including cooperatives. The research employs a qualitative approach, utilizing data collection methods such as interviews, observations, and documentation. The findings indicate that the HRM strategies implemented include selective recruitment and employee selection, training and competency development, appropriate compensation, and improved internal communication. However, the study also identifies several challenges, such as limited quality of human resources, lack of technological proficiency, and suboptimal management. The conclusion emphasizes that the application of structured and sustainable HRM strategies significantly influences the improvement of employee work productivity and the operational effectiveness of the cooperative. This research is expected to serve as a reference for other cooperatives in strategically managing human resources.

PENGARUH UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP PROFITABILITAS PADA PT TELEKOMUNIKASI INDONESIA TBK PERIODE 2014-2023

Asiyah, Rizka Wahyuni Amelia — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to analyze the effect of Company Size and Leverage both partially and simultaneously on Profitability at PT Telekomunikasi Indonesia Tbk for the 2014-2023 Period. This research method uses quantitative methods. The population used in this study is sourced from the financial data of the official website of PT Telekomunikasi Indonesia Tbk. The sample of this study is financial statement data in the form of balance sheets and profit and loss at PT Telekomunikasi Indonesia Tbk for the period 2014 to 2023. The data analysis used includes classical assumption test, simple linear regression test, multiple linear regression test, determination coefficient test, partial test and simultaneous test. The results of this study based on the classical assumption test did not find variables that deviated from the classical assumptions. These results indicate that the available data has met the requirements for using multiple regression equation models. Based on the t test, it can be seen that partially company size partially has a significant effect on profitability. Leverage has no significant effect on profitability. And simultaneously Company Size and Leverage have a significant effect on Profitability. with a contribution of 60.7%, while the remaining 29.3% is influenced by other factors outside of this study.

PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT PESONA PUTRA PERKASA DI PAMULANG

Juita Dwi Safitri, Agus Sudarsono — Mon, 03 Nov 2025 00:00:00 +0700

The aim of this research is to determine the effect of product and service quality on customer satisfaction at PT Pesona Putra Perkasa, both partially and simultaneously. The research method used is a quantitative method with a descriptive approach. The sampling technique used was incidental sampling, namely using a population of 8,018 customers samples of 99 respondents. The analytical methods used include instrument tests, with validity tests, reliability tests, classical assumption tests, with normality tests, multicollinearity tests, heteroscedasticity tests, quantitative tests with linear regression analysis tests, correlation coefficient analysis, coefficient of determination analysis, and Hypothesis Testing as a means of proving the hypothesis. This is proven by the results of the product quality hypothesis test, which obtained a tcount value of 14,656 > ttable 1,984 and was strengthened by the ρ value < Sig.0.05 or a significance value < 0.05 (0.000 < 0.05). (0.000 < 0.05). The research results of product and service quality partially have a positive and insignificant effect on customer satisfaction at PT Pesona Putra Perkasa as shown by the multiple linear regression equation Y = 1.054 + 0.631X1 + 0.361X2. This is proven by the results of simultaneous hypothesis testing obtained by the Fcount value (180.325 > Ftable 3.09) and reinforced by the significance value < 0.00 (0.000 < 0.05). shows that the correlation coefficient is at the level of 0.800 - 1.000, so the level of correlation between product and service quality variables and customer satisfaction is interpreted as very strong. The coefficient of determination value is 0.785 or 78.5% while the remaining 21.5% is influenced by other factors. Thus, H03 is rejected and Ha3 is accepted. This means that it is proven that there is a simultaneous insignificant influence between product quality (X1) service (X2) on customer satisfaction (Y)

PENGARUH PROMOSI DAN HARGA TANAMAN HIAS TERHADAP KEPUTUSAN PEMBELIAN PADA AROY NURSERY DI TANGERANG

Juwitha Permata Sari, Agus Sudarsono — Mon, 03 Nov 2025 00:00:00 +0700

The aim of this research is to determine the influence of promotions and prices on purchasing decisions at Aroy Nursery in Tangerang, both partially and simultaneously. The research method used is a quantitative method with a descriptive approach. The sampling technique used was incidental sampling, namely using a total consumer population of 1,582 with a sample of 94 respondents. The data analysis techniques used are instrument testing, classical assumption testing, linear regression analysis, correlation coefficient analysis, determination coefficient analysis, hypothesis testing. The research results of promotion and price partially have a positive and insignificant effect on purchasing decisions at Aroy Nursery as shown by the multiple linear regression equation Y = 0.476 + 0.598X1 + 0.407X2. This is proven by the results of the promotional hypothesis test, which obtained a value of tcount 13,155 > ttable 1.986 and was strengthened by the value ρ value < Sig.0.05 or a significance value < 0.05 (0.000 < 0.05). (0.000 < 0.05). This is proven by the results of simultaneous hypothesis testing obtained by the Fcount value (168,722 > Ftable 3.10) and reinforced by the significance value < 0.00 (0.000 < 0.05). shows that the correlation coefficient is at the level of 0.800 - 1.000, so the level of correlation between the promotion and price variables on purchasing decisions is interpreted as very strong and the value of the coefficient of determination is 0.788 or 78.8% while the remaining 21.1% is influenced by other factors. This means that it is proven that there is a simultaneous insignificant influence between promotion (X1) price (X2) on purchasing decisions (Y). Thus, H03 is rejected and Ha3 is accepted.

PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. DHARMAWAN GROUP KM 45 FARM BOGOR

Amelia Putri, Aprilia Astuti — Mon, 03 Nov 2025 00:00:00 +0700

The purpose of this study is to determine the influence of workload and job satisfaction on employee performance at CV Dharmawa Group k 45 farm in Bogor both partially and simultaneously. The method used in this study is quantitative. The sampling technique used saturated sampling and obtained a sample of 70 respondents. Data collection by distributing questionnaires to all respondents uses the likert scale as the measurement scale and SPSS Version 27 as the data processing application. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The results of this study are that the workload does not have a significant effect on employee performance at CV Dharmawan Group KM 45 Farm Bogor, this can be proven from the simple linear regression equation Y = 53.662 – 0.665X1. The value of the coefficient of determining the influence contribution was 45.6% and the hypothesis test was obtained by calculating < ttable or (-7,550 < 1,995). Hypothesis test partially independent variables have no effect on dependent variables with H0 decision accepted and H1 rejected, meaning there is no significant influence. It is said to be significant because the probability value of significance is 0.001 < 0.05. Job satisfaction has a significant effect on employee performance at CV Dharmawan Group KM 45 Farm Bogor, this can be proven from the simple linear regression equation Y = 12.948 + 0.678X2. The value of the detrmination coefficient contributed to the effect of 62.1%. And the hypothesis test was obtained by counting > ttable or (10,561 > 1,955). Hypothesis test partially independent variables have an effect on dependent variables with H0 decision rejected and H2 accepted, meaning that there is a significant influence. It is said to be significant because the probability value of significance is 0.001 < 0.05. Workload and job satisfaction simultaneously have a significant effect on employee performance at CV Dharmawan Group KM 45 Farm Bogor, this can be proven from the regression equation Y = 25.884 – 0.303X1 + 0.516X2. The value of the determination coefficient is 68% while the remaining 32% is influenced by other factors. The hypothesis test obtained the value of F calculated > F table or (71.174 > 3.13). Simultaneous hypothesis testing of independent variables affects dependent variables with H0 decision rejected and H3 accepted, meaning that there is a significant influence. It is said to be significant because the significance probability value is 0.001 < 0.05.

ANALISIS EFISIENSI KEBIJAKAN PEMBERIAN KREDIT NON PERFORMING LOAN (NPL), BEBAN OPERASIONAL PENDAPATAN OPERASIONAL (BOPO) TERHADAP PROFITABILITAS PADA PT BANK MANDIRI (PERSERO) Tbk PERIODE TAHUN 2014-2024

Pratiwi Damayanti, Achmad Ludvy — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to analyze the effect of credit policy efficiency, represented by Non-Performing Loans (NPL) and Operating Expenses to Operating Income (BOPO), on the profitability of PT Bank Mandiri (Persero) Tbk during the period of 2014–2024. A quantitative approach with descriptive methods and regression analysis is employed to examine the relationship and influence among the variables. The data used is secondary data. The analytical methods employed include descriptive statistical analysis, Pearson correlation test, Z-test, Wald Chi-Square test, and Stochastic Frontier Analysis (SFA) as well as efficiency analysis. The results indicate that both NPL and BOPO have a significant effect on Operating Profit Margin (OPM), either partially or simultaneously. Higher NPL and BOPO ratios reflect lower efficiency in credit and operational management, which negatively impacts profitability. Conversely, improved efficiency in managing credit and operational costs contributes positively to operating profit growth.

PEMBAHASAN INTEGRASI TEKNOLOGI AI DAN BIG DATA DALAM SISTEM INFORMASI MANAJEMEN UNTUK OPTIMALISASI KEPUTUSAN UMKM

Mon, 03 Nov 2025 00:00:00 +0700

Digital The development of digital technology in the era of the Industrial Revolution 4.0 has brought significant changes to business management patterns, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. One of the most significant transformations is the implementation of Artificial Intelligence (AI) and Big Data in Management Information Systems (MIS). The integration of these technologies enables faster, more accurate, and data-driven decision-making processes. This study aims to analyze the role of AI and Big Data in enhancing decision-making efficiency and the competitiveness of MSMEs in Indonesia. The method used is a literature review of five scholarly journals discussing the application of information systems, MSME digitalization, and the influence of technology on business decision-making. The research results indicate that the integration of AI and Big Data can enhance operational efficiency, strengthen marketing strategies, and provide in-depth insights for MSME actors to adapt to market dynamics. However, the adoption of this technology still faces challenges such as low digital literacy, limited capital, and uneven technological infrastructure. This study recommends the need for collaboration between the government, financial institutions, and the private sector to expand access and digital training for MSMEs so that digital transformation can proceed inclusively and sustainably.

PENGARUH TINGKAT PENDIDIKAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA TANGERANG SELATAN

Haifa Ukhtina, Liawati — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to find out whether there is an influence of education level and work motivation on the performance of employees at the South Tangerang City Library and Archives Office, both partially and simultaneously. The method used is quantitative. The object of this study was employees of the South Tangerang City Library and Archives Service which amounted to 70 respondents. The data collection method used was observation and questionnaire. The data analysis used included validity tests, reliability tests, classical instrument tests, regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing. Education level (X1) and work motivation (X2) had a significant effect on employee performance (Y) with the regression equation Y = 2.223 + 0.561 (X1) + 0.377 (X2). The value of the correlation coefficient of influence between the free variable and the bound variable was obtained as 0.878, meaning that it can be concluded that it has a strong relationship. The value of the determination coefficient had a simultaneous effect of 0.765 or 76.5% while the remaining 23.5% was influenced by other factors. The hypothesis test obtained a Fcal > Ftable value of 113.189 > 3.13. So it can be concluded that H0 is rejected and H3 is accepted, meaning that there is an influence of education level (X1) and work motivation (X2) on employee performance (Y).

PENGARUH LINGKUNGAN KERJA FISIK DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT BPR NBP 12 TANGERANG SELATAN

Sulistia Wati Aliah, Laura Komala — Mon, 03 Nov 2025 00:00:00 +0700

This study aims to examine the influence of physical work environment on employee performance, the influence of work discipline on employee performance, as well as the simultaneous influence of physical work environment and work discipline on employee performance at PT BPR NBP 12. The research method used is a quantitative approach, with data collected through a questionnaire distributed to the entire population, which consists of 52 employees who also served as the research sample.Data analysis techniques include validity test, reliability test, classical assumption tests, multiple linear regression analysis, correlation coefficient test, coefficient of determination, and hypothesis testing using both t-test (partial) and F-test (simultaneous).The results show that the variable physical work environment (X1) has a significant partial influence on employee performance, as indicated by the value t-count (3.115) > t-table (2.009) and a significance level of 0.003 < 0.05. The work discipline variable (X2) also shows a significant partial influence on employee performance, with a t-count (5.358) > t-table (2.009) and a significance level of 0.001 < 0.05. Simultaneously, the physical work environment and work discipline have a significant influence on employee performance, as demonstrated by the F-count (38.943) > F-table (3.19) and significance level of

0.000 < 0.05.

PENGARUH KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI BANTEN PADA TAHUN 2019-2023

Ulis Sintia, romenah — Tue, 04 Nov 2025 00:00:00 +0700

This study aims to determine the effect of regional tax and regional levy contributions on economic growth in Banten Province in 2019-2023. This type of research is quantitative research. The dependent variable used in this study is economic growth and the independent variable in this study is the contribution of regional taxes and regional levies. The research used in this study is the districts/cities in BPS (Central Statistics Agency). Data analysis used is panel data regression analysis. The cross-section data in this study are 8 districts/cities in Banten Province and the time series data in this study are 2019 to 2023 using the saturated sample method. All data used are entered into a computer statistics program, namely E-Views 12 for testing. The results of the study can be concluded that the contribution of regional taxes and regional levies simultaneously does not have a significant effect on economic growth in Banten Province 2019-2023. The results of the study show that the contribution of regional taxes and regional levies significantly partially affects economic growth

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA MARKETPLACE SHOPEE ( STUDI PADA PRODI MANAJEMEN MAHASISWA SEMESTER 8 UNIVERSITAS PAMULANG, TANGERANG SELATAN )

Arief Maulana Sanny, Sugeng Widodo — Tue, 04 Nov 2025 00:00:00 +0700

The purpose of this study was to determine the effect of product quality and promotion on customer loyalty in the Shopee marketplace (Study on the management study program of 8th semester students of Pamulang University, South Tangerang) both partially and simultaneously. The type of research in this writing is associative while the type of data in this study is quantitative. The sampling technique using random sampling obtained a sample in this study amounting to 100 respondents. The results of the study showed that product quality (X1) and promotion (X2) have a significant effect on customer loyalty (Y) with the regression equation Y = 2.284 + 0.564 (X1) + 0.610 (X2), The correlation coefficient value or level of influence between the independent variable and the dependent variable is obtained at 0.781 meaning that it has a strong relationship. The determination coefficient value of 0.702 means that the product quality and promotion variables have an effect on customer loyalty variables by 70.2% while the remaining 29.8% is influenced by other factors that were not studied. Hypothesis testing obtained the calculated F value > F table or (160,980 > 3.094), this is also strengthened by the p value < Sig. 0.05 or (0.000 < 0.50). Thus, H0 is rejected and H3 is accepted. This shows that there is a significant simultaneous influence between product quality and promotion on customer loyalty in the Shopee marketplace (Study on the management study program of 8th semester students at Pamulang University, South Tangerang).

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAAN SERTA IMPLIKASINYA PADA LOYALITAS PELANGGAN DI WARUNG AYAM PENYET ANAM RAWA BELONG JAKARTA BARAT

Nur Asih, Nurmin Arianto — Tue, 04 Nov 2025 00:00:00 +0700

The aim of this research is to determine the influence of product quality and price on satisfaction and its implications for customer loyalty at Warung Ayam Penyet Anam Rawa Belong, West Jakarta, both partially and simultaneously. The method used is quantitative. The population in this study of customers who purchased Ayam Penyet Anam was 31,909 customers from 2018-2022. The sampling technique using the Slovin formula obtained a sample of 100 respondents in this study. This research uses an analysis called path analysis (PA). The results of this research are that the Product Quality Variable has a standardized coefficient value of 0.219 and a significance level of 0.003 at an alpha coefficient of 5%. These results show that the significant level is less than 5% or 0.003<0.05. So this means that there is a significant influence between Product Quality (X1) on Loyalty (Y). The price variable has a standardized coefficient value of 0.309 and a significance level of 0.001 at an alpha coefficient of 5%. These results show that the significant level is less than 5% or 0.002 < 0.05. So this means that there is a significant influence between Price (X2) on Loyalty (Y). The Product Quality variable has a standardized coefficient value of 0.410 and a significance level of 0.000 at an alpha coefficient of 5%. These results show that the significant level is less than 5% or 0.000 < 0.05. So this means that there is a significant influence between Service Quality (X1) on satisfaction (Z). The Price variable has a standardized coefficient value of 0.507 and a significance level of 0.000 at an alpha coefficient of 5%. These results show that the significant level is less than 5% or 0.000 < 0.05. So this means that there is a significant influence between price (X2) on satisfaction (Z). The satisfaction variable has a standardized coefficient value of 0.384 and a significance level of 0.000 at an alpha coefficient of 5%. These results show that the significance level is less than 5% or 0.000 < 0.05. Which means there is a significant influence between satisfaction (Z) on Loyalty (Y).

PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT ANDALAN DUTA EKA NUSANTARA TANGERANG SELATAN

Reza Fikri Maulana, Fatimah — Tue, 04 Nov 2025 00:00:00 +0700

The purpose of this study is to determine the Influence of Motivation and Work Environment on Employee Performance at PT Andalan Duta Eka Nusantara South Tangerang, both partially and simultaneously. This research method uses a quantitative method with an associative method, data collection used is a questionnaire with a sample of 90 respondents. Data analysis techniques used are: data validity test, reliability test, classical assumption test, simple linear regression test, multiple linear regression test, and hypothesis test. The results obtained in the study based on the t-test on the Motivation variable t count (4.522> 1.987) are supported by the ρ value <Sig.0.05 or (0.001 <0.05) meaning that Motivation (X₁) partially has a significant effect on Employee Performance (Y) and the work environment variable (X₂) t count (9.006> 1.987) and is supported by the ρ value <Sig.0.05 or (0.001<0.05) meaning that the Work Environment (X₂) partially has a significant effect on Employee Performance (Y). Meanwhile, based on the results of the F test, it was found that the F count value was 40.391> F table 3.095 with a significance level of 0.001 <0.05, so it can be concluded that Motivation (X₁) and Work Environment (X₂) simultaneously have a significant effect on Employee Performance (Y) at PT Andalan Duta Eka Nusantara Tangerang Selatan. With a determination coefficient value of 48.1%, while the remainder of (100-48.1%) = 51.9% is influenced by other factors

PERANCANGAN SISTEM E-LAUNDRY BERBASIS WEBSITE PADA IBI LAUNDRY DENGAN METODE EXTREME PROGRAMING

Ahmad Suryana, Dede Supiyan — Tue, 04 Nov 2025 00:00:00 +0700

IBI Laundry is a laundry service business that still relies on manual systems for order processing and customer data management, resulting in various issues such as disorganized data, risk of information loss, and inefficient service delivery. Therefore, a web-based system is needed to support faster, more accurate, and integrated operations. This research aims to design a web-based E-Laundry system to assist IBI Laundry in managing transactions and customer data digitally. The development method used in this study is Extreme Programming (XP), which emphasizes team collaboration, iterative development, and rapid user feedback. The stages in this method include planning, design, coding, and testing. The result of this research is a web-based E-Laundry system with features such as laundry status tracking, customer data management, and transaction reporting. The implementation of this system improves service efficiency and organization, as well as enhances customer satisfaction with IBI Laundry's services. This study is expected to be an innovative solution for the digitalization of laundry services and serve as a reference for similar system development projects.

IMPLEMENTASI METODE TEOREMA BAYES UNTUK APLIKASI DIAGNOSA PENYAKIT TENGGOROKAN TONSILITIS DAN FARINGITIS PADA MANUSIA

Tubagus Iqbal Pratama — Tue, 04 Nov 2025 00:00:00 +0700

Tonsillitis and pharyngitis, common throat infections, can negatively impact quality of life if not diagnosed and treated promptly, potentially leading to more serious complications. Given the urgency of early diagnosis and constraints such as limited time and accessibility to healthcare facilities that often hinder initial treatment, developing a self-diagnosis tool is crucial. Therefore, this study focuses on developing a web-based expert system that helps the general public detect tonsillitis and pharyngitis early. The system adopts Bayes' Theorem, a probabilistic approach proven effective in managing data uncertainty and generating probability estimates based on user-reported symptoms. Bayes' Theorem was chosen based on its ability to adjust the probability of a hypothesis—in this case, a disease diagnosis—when new evidence, such as additional symptoms, is introduced. This web application is designed to support early decision-making, enabling users to identify symptoms and receive early treatment recommendations. The study's findings demonstrate that the system is capable of generating diagnoses with a satisfactory level of accuracy, demonstrating its potential as a reliable tool for providing initial guidance and encouraging the public to consult medical professionals when necessary.

IMPLEMENTASI SISTEM PAKAR DIAGNOSA PENYAKIT PADA SAPI MENGGUNAKAN METODE VARIABLE CENTERED INTELLIGENT RULE SYSTEM (VCIRS) BERBASIS WEBSITE STUDI KASUS PETERNAK BERKAH FARM

Luthfi Nur Haikal, Dimas Abisono Punkastyo — Wed, 05 Nov 2025 00:00:00 +0700

This study aims to develop an intelligent expert system for diagnosing cattle diseases using the Variable Centered Intelligent Rule System (VCIRS) method. The system was designed to assist breeders and livestock extension officers in identifying early symptoms of major diseases that commonly affect cattle, such as Foot and Mouth Disease (FMD), Mastitis, Anthrax, Parasite Infection, and Brucellosis. The system applies VCIRS as the reasoning engine, which analyzes the correlation between symptoms and diseases based on a rule-based approach and the variable certainty of each symptom. The implementation is web-based, developed using the PHP programming language and MySQL database, making it easily accessible to users. The system determines the diagnosis by matching at least four of five disease indicators and produces detailed recommendations for prevention and treatment. Testing results show that the system achieves high accuracy and efficiency in providing diagnostic conclusions. This research contributes to the field of artificial intelligence applications in animal health management, enabling faster disease identification, supporting decision-making for farmers, and minimizing livestock mortality rates caused by infectious diseases.

PENGELOMPOKAN DATA PENJUALAN ALAT PERABOTAN MENGGUNAKAN K MEANS DI TOKO EKA PERABOT KOTA TANGERANG

Azis Suhendra — Sat, 08 Nov 2025 00:00:00 +0700

This study uses the K-Means clustering algorithm to examine furniture sales patterns at Eka Perabot Store in Tangerang City. Understanding sales patterns can help the store develop better inventory management and marketing strategies. This study analyzed sales data to identify clustering patterns based on product price and quantity. Sales data collection, preprocessing, and the application of the K-Means algorithm using RapidMiner software were all part of the research process. The cleaned data was then grouped into clusters based on similar characteristics, resulting in product groups with specific characteristics, such as low-priced and high-selling products. The results showed that organizing with K-Means successfully divided products into categories appropriate to the store. The K-Means clustering method proved effective in helping Eka Perabot Store understand customer preferences and develop better sales strategies because each cluster has unique characteristics that can be used as a basis for business decision-making.

PERAN SISTEM INFORMASI MANAJEMEN DALAM MENINGKATKAN EFISIENSI OPERASIONAL DAN KUALITAS PENGAMBILAN KEPUTUSAN ORGANISASI

Sat, 08 Nov 2025 00:00:00 +0700

The Management Information System (MIS) plays a crucial role in optimizing organizational performance through integrated data management and timely decision-making. This paper analyzes the contribution of MIS to operational efficiency and decision quality using literature-based research across recent academic studies. Results indicate that MIS enhances data accuracy, streamlines workflow, and provides strategic insights supporting managerial decisions. Effective MIS implementation requires strong leadership commitment, adequate technological infrastructure, and user competence. These findings reaffirm the significance of MIS as a strategic asset for achieving competitive advantage and organizational sustainability.

IMPLEMENTASI NETWORK MONITORING SYSTEM (NMS) MENGGUNAKAN CACTI DENGAN METODE GENETIKA PADA INFRASTRUKTUR JARINGAN

Elang Pramana Putra, Ines Heidiani Ikasari — Thu, 20 Nov 2025 00:00:00 +0700

This study implements a Network Monitoring System (NMS) based on Cacti with genetic algorithm optimization to improve network monitoring efficiency at SMK PGRI 1 Tangerang. Cacti is used to visualize network performance such as bandwidth, CPU load, and uptime in real-time. The objective of this study is to enhance the efficiency and effectiveness of network monitoring through polling interval optimization so that the system remains efficient without overloading the server. The research methods include literature study, observation, interviews, and system simulation. The results show that the implementation of Cacti with the genetic method can improve network stability, accelerate fault detection, and reduce the Mean Time to Repair (MTTR) by up to 35%, from an average of 90 minutes to 30 minutes per incident, as well as decrease the frequency of failures from 4 times to 2 times per week. The results include graphical visualizations that help technicians and teachers interpret data, such as memory usage and load average. The system has proven effective in improving school network stability with minimal overhead. He implementation of a Network Monitoring System using Cacti with the genetic method has been proven to increase efficiency, stability, and fault detection speed in the network of SMK PGRI 1 Tangerang. This system assists technicians in real-time monitoring and accelerates the troubleshooting process. For future development, the system can be integrated with automatic notifications such as Telegram Bot or Email Alert and expanded to cloud-based monitoring to be more adaptive to modern network needs.Top of Form

RANCANG BANGUN APLIKASI MONITORING ALAT PEMBERI PAKAN IKAN OTOMATIS BERBASIS WEB MENGGUNAKAN PROTOKOL HYBRID WEBSOCKET DAN MQTT DENGAN METODE MODEL V

Muhammad Al Fatih, Sartika Lina Mulani Sitio — Wed, 26 Nov 2025 00:00:00 +0700

Freshwater fish farm is one of the most profitable industrial sectors in Indonesia. With a tropical climate and high market demand, freshwater fish farm widely practiced by our community. However, technological advancements are still minimally applied in this sector. The development of a special device that can provide scheduled fish feeding and can be configured via a mobile application would greatly assist the operations of freshwater fish farmers in our country. This device can solve several problems in this sector including the number of human resources, negligence in feeding schedules, and errors in feed quantity. This research was conducted using methods of observation, literature study, and system design with the aim to designing and building an IoT-based (Internet of Things) feeder device. The system is integrated with the Arduino IoT Cloud service as a server for the application and device, allowing users to control the feeder device using the Arduino IoT Remote application available on smartphones. The feeder device is designed using Wemos D1 Mini ESP8288 as the microcontroller, HC-SR04 ultrasonic sensor to detect remaining feed in the feeder tube, relay module to control the motor, and synchronous motor to dispense the feed. The development of this tool is expected to contribute to the implementation of technological advancements in all industrial sectors in our country.