PELATIHAN DIGITAL MARKETING DAN PENYUSUNAN LAPORAN KEUANGAN BERBASIS ACCURATE ONLINE PADA UMKM WARISAN GAYAM

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy, however many MSME actors still face challenges in digital marketing and financial reporting, including the MSME Warisan Gayam. This community service activity aims to enhance the partner's capacity in implementing digital marketing strategies and preparing systematic financial reports using the Accurate Online application. The implementation method consisted of preparation, training delivery through lectures, demonstrations, and hands-on mentoring, as well as evaluation using pre-test and post-test. The digital marketing training was delivered by practitioner Achmad Zaki, S.E., M.M., owner of Mysneakersby, while the Accurate Online financial reporting training was delivered by Achmad Wicaksono, S.Ak., M.Ak., a lecturer at the Accounting Study Program of Universitas Nahdlatul Ulama Sidoarjo (Unusida). The pre-test and post-test evaluation was conducted by Dian Fahriani, S.E., M.SA., Head of the Accounting Study Program at Unusida. The results showed an improvement in the partner's understanding and skills, both in marketing products digitally and in preparing more accurate and efficient financial reports. Funded by the P2MW Program from Kemdiktisaintek, this activity is expected to encourage MSME Warisan Gayam to become more competitive with improved business governance.