ANALISIS SISTEM APLIKASI CUSTOMER RELATIONSHIP MANAGEMENT DENGAN METODE WATERFALL UNTUK MEMPERTAHANKAN LOYALITAS DAN KEPUASAN PELANGGAN PADA PT MADU PERKASA JAYA

Abstract

PT Madu Perkasa Jaya is an established business in the construction industry, customer loyalty and satisfaction towards a brand are two different aspects of the company's customer base. One of the best ways to increase customer loyalty is through a paradigm shift from a product- driven company to a consumer-driven company. As a result, each employee has access to multiple resources, making it more difficult for them to achieve their goals. When there are no consumers, there is no business. Therefore, priority should be given top priority. As a result, costs must be used to provide a more substantial supply of materials that already exist. When it comes to Customer Relationship Management (CRM), there is a database that tracks every piece of information. In this study, the authors used the application development waterfall method and the blackbox method for application testing. The purpose of this research is to realize a management system for customer satisfaction and loyalty to the Company.